.%20If%20you%E2%80%99re%20frustrated%20about%20not%20closing%20enough%20leads%20despite%20attracting%20a%20significant%20amount%20of%20traffic%20to%20your%20site,%20these%20tools%20are%20probably%20what%20you%20need%20to%20make%20your%20business%20more%20profitable.<h2><strong>GTMetrix</strong></h2>You%20probably%20already%20know%20how%20important%20fast%20load%20speeds%20are%20when%20it%20comes%20to%20website%20conversion%20and%20even%20rankings.%20The%20faster%20your%20business%20loads%20on%20the%20web,%20the%20higher%20the%20chances%20your%20visitors%20will%20navigate%20to%20your%20important%20pages%20and%20buy%20from%20you.%20The%20reverse%20is%20also%20true%20%E2%80%93%20having%20a%20slow-loading%20site%20discourages%20users%20from%20engaging%20with%20your%20business%20and%20ultimately%20contributes%20to%20loss%20of%20potential%20customers.</p><p>If%20you%E2%80%99re%20serious%20about%20speeding%20up%20your%20site,%20the%20first%20step%20to%20take%20is%20to%20measure%20the%20actual%20speed%20at%20which%20it%20loads.%20One%20of%20the%20best%20tools%20you%20can%20use%20here%20is%20GTMetrix%20which%20is%20a%20collection%20of%20multiple%20page%20site%20tools%20combined%20into%20one%20suite.%20Use%20it%20to%20discover%20your%20current%20site%20speed,%20all%20the%20underlying%20factors%20behind%20your%20issues%20with%20site%20speed,%20and%20how%20to%20fix%20them.</p><p>Alternatively,%20you%20can%20use%20Google%E2%80%99s%20own%20PageSpeed%20Insights%20tool%20which%20gives%20you%20insights%20on%20key%20metrics%20like%20the%20number%20of%20file%20requests,%20time%20to%20first%20byte,%20start%20render,%20and%20document%20complete%20among%20others.%20This%20tool%20also%20offers%20you%20suggestions%20for%20improving%20content%20and%20other%20aspects%20of%20your%20site%20for%20faster%20page%20loading%20speed.</p><p>Don%E2%80%99t%20forget%20that%20even%20after%20you%E2%80%99ve%20implemented%20all%20the%20necessary%20tweaks,%20getting%20a%20good%20hosting%20provider%20will%20come%20in%20handy%20in%20boosting%20your%20overall%20site%20speed.<h2><strong>Kissmetrics</strong></h2>Kissmetrics%20is%20easily%20the%20most%20informative%20tool%20when%20you%20want%20to%20understand%20everything%20that%20happens%20on%20your%20website.%20This%20plugin%20helps%20you%20answer%20the%20majority%20of%20crucial%20questions%20and%20concerns%20you%20might%20be%20having%20concerning%20activities%20on%20your%20site.%20For%20example,%20it%20can%20help%20you%20identify%20the%20most%20popular%20pages,%20the%20features%20of%20your%20products%20and%20services%20that%20your%20customers%20enjoy%20the%20most,%20reasons%20customers%20are%20cancelling%20subscriptions,%20etc.%20In%20a%20nutshell,%20Kissmetric%E2%80%99s%20biggest%20value%20revolves%20around%20providing%20insights%20on%20customer%20behavior%20and%20suggesting%20ways%20to%20optimize%20website%20interactions.<h2><strong>Drift</strong></h2>Drift%20is%20a%20popular%20live%20chat%20software%20that%20can%20automate%20a%20part%20of%20your%20customer%20support,%20qualify%20leads,%20and%20ultimately%20boost%20your%20sales.%20And%20as%20you%20might%20already%20know,%20when%20used%20correctly,%20live%20chat%20functions%20can%20significantly%20boost%20a%20site%E2%80%99s%20conversion%20rates.%20Indeed,<a%20href=){kind=small}
Drift is a pretty advanced tool, and while it comes with a free plan for light users, it’s mainly targeted at the more established businesses that can afford it (paid plans cost anywhere between $360 and $1200 per month). Perhaps what you’ll love the most about it is its ‘LeadBot’ function whose main task is to qualify visitors based on your set rules. This means your business deals with only the most qualified leads that are likely to convert.
Optinmonster
If you are like most modern online businesses, you probably have an email marketing campaign in place to gather leads and boost traffic for your business. While the standard email tools like Aweber and GetResponse come with their metrics and templates to assist you in tracking and collecting leads, most don’t go deep enough to provide detailed insights about visitor actions.
If you’re looking to get the most out of email marketing efforts, implementing an effective tool like Optinmonster is highly recommended. This plugin enables you to create highly converting lead forms and sidebars and also provides you with easy-to-use templates to help you gather crucial visitor data. And the best part? It allows integration with some of the most popular email marketing suites including Constant Contact and Campaign Monitor.
Hello Bar
Our last but obviously not the least in our list of best CRO tools for lead generation is Hello Bar. Just as its name suggests, this tool manifests as a bar, usually appearing at the top section of your site. You can use it to add subscribers to your email list, drive traffic to specific resources like webinars or web pages, or connect with readers on social media.
What we love about Hello Bar is that it offers a free plan that supports up to 5000 monthly views – which is sufficient for small and medium-sized lead generation businesses. What’s more, it’s easy to set up and integrate it into your online business – the entire process takes only a few minutes to complete.
Use this CRO tool to test conversions, boost your site subscriptions, and even carry out A/B tests to determine which lead generation strategy works best for your business and what doesn’t.
About Hosting Foundry and the Author
Hosting Foundry is run by a collective of web designers, with the purpose of centralizing their hosting data and research. Hosting Foundry creates comprehensive reviews and comparisons showcasing the best web hosting options for various countries and specific hosting types.
Jayson Davis is the research / senior editor at Hosting Foundry. Aside from his interests in the web hosting industry, he also loves astro-photography and anything to do with visualizing big data related to astronomy.
For more information on Hosting Foundry, visithostingfoundry.com.
