We like to see you getting your company messages across when publishing PR's through HostingJournalist.com after you’ve become a HostingJournalist Member.
We like to see you truly getting your company messages across when publishing Press Releases through HostingJournalist.com after you’ve become a HostingJournalist Member. The trick is to think like a journalist and always keep the recipient perspective in mind. Here are some takeaways to find newsworthy topics and further increase your exposure.
- Bring up-to-date information – Be current, choose a topic for your press release about things that happened fairly recently.
- Breakdown of trends – Choose a topic and write down story details that are at odds with a certain expectation pattern; e.g. the deployment of an SDN-powered network in a hardware-dominated network market; or: an IaaS hosting provider growing double digits in a deteriorating market.
- Statistics/numbers - e.g. the results of a survey commissioned by your organization. Be aware that the results of your survey have to be as objective as possible. It would be best if the survey is 3rd party conducted. Next to that, survey results should only associatively be related to your own products. The survey topic and results published through a press release should not have a direct correlation with your desire to boost sales of certain products.
- Be relevant to a wide audience – Your news topic should be interesting for as many people as possible. So not only for the source/company itself or a small part of your client base, but for a broader target group and audiences. The larger the target group, the more newsworthy a specific topic will be.
- Authority - e.g. association with large brand names, industry associations and prominent technology or interest groups; or: the opinion of a cloud evangelist who’s part of your organization; or: the unbiased market vision of your CEO or company owner.
- Connection target group medium - Is the press release news fact important / useful for the target group of the news medium? Not every news fact is equally interesting for every news media outlet.
- Well-Known/Famous people - e.g. if the President of Canada, Angelina Jolie, the Queen of the United Kingdom, or the King of the Netherlands will open a data center or office, that’s news. If the persons involved are quite well-known but not that famous, it helps when flaunting their fame.
- Something that evokes emotion – An emotion can trigger news value for your press release. A news topic that is able to bring about the following in people may enhance the newsworthiness of your item: amazement, shock, anger, horror, etc. Linking up with emotion-evoking market developments or selecting topics that tend to evoke one of these emotions.
- Try to bring unique story details – Of course, it’s hardly impossible to come up with a truly unique news topic for press releases. Most of the time it’s about partnerships, acquisitions, funding rounds, product launches, leadership or infrastructure expansions, some survey results, the opening of a new office or data center, or some other organizational milestones, etc. The story you will tell to elaborate on a certain topic can be quite unique though. Instead of adding a nondescript quote about ‘how thrilled you are with a partnership’, write down some detailed information about ‘why’ there’s a match with the other company and ‘how’ you think the partnership will pay off. Try to bring up really unique and really interesting details.
- Add factual details - Keep in mind that SAYING you’re the first in the market to deliver a certain solution is not the same as BEING the first. So, keep things as factual as possible in a press release. Also: show, don’t tell. Saying that you’re a leading company is a hollow phrase, whereas showing that you’re a leading company - for example by mentioning your market reach, growth rates, patented technologies, or staff size - will help your audiences build the argumentation to conclude that you’re truly a leading company.
Content Marketing on HostingJournalist.com
In light of the power of content marketing for your tech business, here’s your next step when it comes to targeting the global cloud, hosting, and data center industry:
- Opt for a HostingJournalist Insider Membership: Elevate your tech business by joining our global news & community platform, dedicated to the cloud, hosting, and data center sector.
- List Your Business: Put your business on the map by listing it in HostingJournalist’s searchable directory, thereby boosting industry exposure and generating leads.
- Publish Content Marketing Resources: Leverage the power of content marketing by sharing your press releases, blog posts, events, whitepapers, mover & shaker updates, and videos through HostingJournalist.com. Business listings are displayed with the content.
- Full Control, No Interference: Maintain control over your brand’s story with the ability to publish your resources instantly through HostingJournalist.com with the ability to even edit them afterwards, without any editorial interference.
- Multi-Account Publishing: With an Agency or Enterprise Insider Membership, Business Listings and Content can be managed and published for multiple subaccounts.
- Drive Business Growth: Use HostingJournalist Insider to amplify your brand, reach a broader cloud, hosting, and data center industry audience, and drive growth for your tech business.
Join HostingJournalist Insider today and harness the power of content marketing. To join our HostingJournalist.com global news & community platform as an Insider Member, view our membership packages here.
