Managed WordPress Hosting Firm WP Engine Adopts New Growth Model

WP Engine, one of the world’s largest Managed WordPress hosting companies, has adopted a new growth model. The company will now be organized around three primary business lines to better address the distinct needs of enterprise, SMB and international customers. Each business unit will have its own customer experience, marketing and sales teams exclusively supporting those customers.

Lisa Box, Senior Vice President and General Manager, will lead the Enterprise Business Unit. Seth Halpern, Senior Vice President and General Manager, will lead the SMB Business Unit and Fabio Torlini, Senior Vice President and Managing Director, will lead the International Business Unit.

“These organizational moves allow us to live our customer-inspired core value,” said Heather Brunner, Chairwoman and CEO of WP Engine. “This new go-to-market structure will help WP Engine deliver greater focus, better service and continuous innovation on our multi-product portfolio - all to unleash the full potential of the extraordinary capabilities we have built on behalf of our customers so they can succeed in their digital ambitions and win online.”

Appointment of Veteran Leaders

“Over the past decade, WP Engine has repeatedly identified and scaled new opportunities in the most strategic, high-growth areas of WordPress,” said Jason Teichman, Chief Operating Officer (COO) of WP Engine. “These changes are designed to increase our ability to anticipate future digital needs, create enduring market leadership and help us scale far beyond our 150,000 global customers who drive more than 1.2 million digital experiences. I couldn’t be more excited to see the experienced leaders of our new business units and the incredibly talented people of WP Engine help our customers grow their businesses forward faster in 2021.”

Lisa Box - Senior Vice President and General Manager of the new Enterprise Business Unit.