RackWare, a global provider of hybrid cloud management solutions, has announced a strategic move in its global operations by promoting Colby Calonica from Sales Director to Vice President of Global Sales, Channels, and Alliances. This advancement is accompanied by the launch of RackWare PartnerConnect, an IT channel program designed to strengthen partnerships and enhance cloud service provisions.
RackWare PartnerConnect is specifically tailored for IT solution providers, managed service providers (MSPs), and value-added resellers (VARs) in key regions like North America, Europe, and the Asia-Pacific. The channel program aims to equip these partners with the necessary tools and strategies to meet the growing demand for efficient, cost-effective cloud migration and disaster recovery solutions. With an increasing number of enterprises shifting their workloads to and between clouds, the need for such services has become a strategic business priority, according to RackWare.
Bryan Gobbett, CEO of RackWare, emphasized the significance of this initiative. "As enterprises strive to enhance agility and innovation to better serve their customers, cloud migration and disaster recovery have emerged as crucial business needs. We've observed a substantial increase in demand, particularly through our channels. Anticipating this trend to continue, we're launching RackWare PartnerConnect and promoting Colby Calonica as a testament to our dedication to our partners' growth, innovation, and enablement."
The RackWare PartnerConnect program is structured to support channel organizations at various levels of engagement and expertise. It offers a range of resources, including technical support, training, sales assistance, and marketing collateral, along with co-marketing opportunities. The IT channel program is designed to enable partners to extend their market reach, address key customer challenges, and provide global customer service.
Training Programs, Collaboration Opportunities, Incentives
Colby Calonica (photo) was promoted from Sales Director at RackWare to Vice President of Global Sales, Channels, and Alliances.RackWare’s newly launched channel partner program is segmented into three tiers: Silver, Gold, and Platinum, each with specific criteria and benefits. The Silver Tier is the entry-level, offering basic sales and marketing support and comprehensive product training. The Gold Tier, aimed at more committed partners, provides enhanced support, advanced training, and additional incentives. The Platinum Tier represents the top level of partnership, offering premium support, exclusive access to advanced training programs, strategic collaboration opportunities, and top-tier incentives.
Each tier is designed to encourage partners to deepen their engagement with RackWare and increase their sales efforts. The benefits would escalate with each tier, motivating IT channel partners to excel and aligning their objectives with RackWare's growth plans.
This strategic move by RackWare might signal a significant step in bolstering its global presence and enhancing its service offerings through robust channel partnerships. By nurturing these relationships and providing a structured path for growth and collaboration, RackWare would aim to solidify its position as a key player in the cloud technology sector, driving innovation and efficiency in cloud migration and disaster recovery solutions.
