The Veracode Velocity Partner Program was launched in the EMEA area, according to Veracode, a developer of intelligent software security solutions. The newly organized program will enable partners to swiftly and economically extend their security practices utilizing Veracode’s intelligent software security platform, facilitating quicker deal closings, increased market share, and revenue development.
The risk to the software supply chain and the quick development of generative AI are making news every week, therefore safe software is becoming more and more important to enterprises in all sectors, stated Veracode. As a result, including security into the software development life cycle would become an increasingly difficult task.
The Velocity Partner Program was created to enable partners in meeting this market need. It combines the capabilities of Veracode’s cloud-native platform with the assistance of devoted practitioners and demand-generation tools to propel the expansion of partners' services to clients.
A new role-based partner training and certification program, on-demand sales and technical enablement material, and new demand-generation initiatives are all included in the program. These resources may be used by partners to enhance cooperation, raise win rates, and provide their respective consumers with more value.
Launched in North America Last Summer
The Veracode Velocity Partner Program’s expansion into EMEA comes in response to the program’s outstanding performance upon its first deployment in North America in 2022, according to Veracode. Since then, the area has experienced an increase in revenue from channel partners of 89 percent year over year, the company added. It recently unveiled its ‘Land with Channel’ sales strategy to support the next phase of Veracode’s expansion in North America.Andre Cuenin, Chief Revenue Officer of Veracode, said that since the Velocity Partner Program was introduced in North America in the summer of 2022, “Our partners have seen significant benefits, and the feedback has been overwhelmingly positive. As we increase the footprint of our worldwide channel, we are excited to introduce this organized and collaborative strategy throughout EMEA. We look forward to allowing our dependable partners to develop their security processes using this paradigm as we scale our goal to advance business with safe software.”
The New Tiered Veracode Velocity Approach
Through the initiative, partners and Veracode may work together more effectively to accomplish shared goals and objectives. They would be better equipped to provide market-leading products and services because to the information, abilities, insights, and best practices they acquire from Veracode.The program, which is initially split into two stages, offers structure and a formalized mechanism for classifying partners internationally and fostering their progress.
- Level 1 - All Veracode partners start off at this level and have access to resources including marketing campaigns and on-demand programs, training and certifications, automatic subscriptions to all partner mailings, and online resources through the Partner Community.
- Level 2 - Momentum Partners: Selected partners may advance to the Momentum level and get tailored, plan-based marketing for program investments that are in line with ROI objectives based on their prior success and engagement with Veracode. In order to drive critical performance indicators, they have prioritized access to enablement programs and initiatives.
